Chuckit!
National Fetch Day
May 16 is National Fetch Day, the official kickoff to fetch season! Rooted in love, trust and purpose, fetch is more than a playful activity, it strengthens the human-animal bond. Every toss brings you closer to being part of the same team. So gear up your MVP and get ready to play this season with Chuckit!
MVP Trading Cards
Alongside the more traditional campaign executions, we also created an interactive digital experience to help celebrate the start of fetch season. Upon arriving at our National Fetch Day landing page, customers were able design their very own National Woof League MVP trading card for their pet to print or share online.
Art Direction / Design: Stella Quinlan
Copywriter: Ashley Davis
Creative Director: Anna White
Studio Artist: Cameron Kessenich
Agency: Hiebing