CEFCU
Secure the Bag Content Series
Young adults often need help navigating everyday banking decisions. Through short-form, social-first content, CEFCU’s Secure the Bag series answers common checking account questions in a fun, gamified way while providing judgment-free financial guidance. The campaign makes banking education feel approachable and engaging, helping first-time account holders build confidence on their journey to Excellent Credit Castle.
Art Direction / Design: Stella Quinlan
Copywriter: Lauren Smith
Creative Director: Becky Lowe
Studio Artist: Cameron Kessenich
Social Writer: Erica Nasstrom
Videographer: Josh Ewing
Agency: Hiebing